Explore TheAdBid articles, insights, guides and practical ideas covering publisher guides across the advertising marketplace.
More traffic is not the only way to grow advertising revenue. Learn how publishers can improve inventory quality, placement, demand and monetization efficiency.
Learn what eCPM tells publishers about inventory yield and how placement, demand and traffic quality can influence monetization.
Advertising inventory is the foundation of the marketplace. Understand what publishers are actually selling and why inventory quality affects revenue.
A practical framework for publishers covering inventory quality, placements, demand, analytics, traffic quality and long-term yield.